I like beer. I don’t love it, but I like it. My preference is stouts, especially milk stouts like the Left Hand Milk Stout Nitro. I hate IPAs. And I’ll never be the guy who brings a case of Corona to the party.
But I was particularly fascinated when I stumbled onto Hopsters Brew & Boards. They were raising money for expansion via the wefunder.com platform and I took a look at their business and it immediately got my attention.
The word “engagement” rings in my ears like “synergy” to a 90s marketing executive. It’s what pulled me in about Hopsters. The bar and restaurant lends itself to customer engagement due to the in-house production of the beer. Every bartender and server automatically has something to talk to the customers about that the customers are obviously interested in – it’s the reason they came to Hopsters! And the engagement level only rises when a customer signs on to brew their own beer. The experience authentically lends itself to developing loyal clients whose interest – if not passion – for beer is stoked with every visit. So, of course, I had to brew my very own custom milk stout!